One of the first times he uses logos is when he tells people attending the Ted Talk “in the next 18 minutes four Americans who are now alive will be dead, from the food they eat” . Mr. Oliver uses this statement to draw attention to the sad truth of today's society and the food we consume. He then states that the United States is the number one country in the world for obesity, and that on average the children of the people present at the ted talk will live ten years less than them. This logo piece simply reiterates its attempt to help teach adults to teach today's youth about vegetables. Jamie shows a clip of him in a classroom with a whole bunch of vegetables, he asks the kids what the vegetables are and they don't get any of the vegetables right. Use this clip to show that our youth don't know many vegetables, and if they don't know vegetables they won't eat them, and that we need to teach our youth more about vegetables.