Additionally, it should follow and support your key business purpose (or what your company should accomplish), core values ​​and objectives. Basically your business strategy should answer these key questions: 1) what do I want to produce? 2) Why do we exist? 3) What do we want to become? and 4) How do we serve our customers? The goal is to stay true to your organization's purpose while meeting the demands of your target market. If your strategy doesn't achieve this, your business is susceptible to misalignment. 3) Create a product and marketing strategy A product strategy is simply an operational plan for the company's product team; a marketing strategy is the plan to effectively market that product in a reasonable and efficient manner. When creating your product strategy, you should develop a business plan to help you with product investment decisions, use your market research to create high-demand products, and most importantly, ensure that your company is able to continually bring that product on the market. Executing a successful marketing strategy includes developing a budget and brand, determining ways to engage with your target market, and helping your sales team sell the product. A well-executed product and marketing strategy will successfully combine the needs of the external market with those of the business