8% of companies and advertising agencies have an email marketing team and Internet marketing has a 4,300% return on investment (Ethical Marketing for a Competitive Advantage) . Email marketing is a new way of advertising and it is growing dramatically. The Internet is being used recently not only as a source of information but also as a place where companies can offer and promote their products. The bombardment of Internet users with constant intrusive advertisements that they either want or do not want to see has created problems. These issues range from a lack of trust to serious concerns about internet security and access to private data. The way email marketing treats our private data is a major concern. Email marketing is an effective way of advertising and much cheaper than any other means (webwork in front), but it is important to keep in mind that everyone has their own privacy, which cannot be accessed. Email marketing can access personal information from emails. It may appear that the consumer's online life is not being monitored while they access the Internet. But it's really important for marketers to know what consumers prefer. Marketers start by sending emails to people and through this mail they can access consumers' mail and find out what they like. Melissa Riofrio in her article “Pc World” described this act of invasion of privacy as “It is totally invisible to users. They have no idea what's going on” (Pc World). There is a big difference between what "people think their privacy rights are online and what they actually are online" (Pc World). This is how consumers are deceived. When they sign up for a new online service and when they see the word privacy policy, they feel confident. The policy entitles some people to have...... half paper ......n by filling out a form or asking customers to "set their browser to accept or reject cookies from sites they visit" (New Regulations EU to influence online email marketing). All in all, email marketing is an effective way of advertising and has a high return on investment when used correctly. However, there have been many problems about how email advertising violates privacy, but the government has managed to handle this problem by establishing rules that give consumers the right to feel protected and give them the right to privacy and no one can access it. And anyone who violates these rules will go to court and be punished. Works Cited Riofrio8, Melissa. “The 5 Biggest Online Privacy Threats of 2013.” PCWorld. Np, 8 April 2013. Web. 14 May 2014. Gauzente, Claire. “Ethical Marketing for Competitive Advantage on the Internet.” (nd): n. page 6 September 2007. Web. 24 May 2014.