BRIEF BACKGROUNDIf the Internet is anything to go by, India's technological and economic growth is moving into high gear. With an increase in online shopping registration in India, an annual growth of 100%, most of the retail chains and consumer durables companies are joining the virtual world to tap the e-shopping market. “The online shopping industry in India is now rapidly gaining traction, not only in larger metropolitan cities but also in smaller cities. The market is currently estimated at Rs.46,000 crore and is growing at 100% per annum. Visitors total uniques (000)% ReachTotal internet: Total Audience. 46,390 100.0%Retail 27,171 58.6%Amazon sites 6,805 14.7%Apple.com sites worldwide 3,426 7.4%Samsung Group 2,759 5.9%Flipkart. com 2,675 5.8% Homeshop18.com 2,286 4.9% Naaptol.com 2.1 45 4.6% Bookmyshow.com 2,125 4.6% Myntra .com 2,110 4.5% Priceindia.com 2,047 4.4% Alibaba .com corporation 1,973 4.3% E-commerce has become very popular Every retailer wants to become an electronic retailer and wants to be part of the electronic world. There were no such retail concepts. Michael Aldrich invented online shopping in 1979 Now many physical retailers are also moving towards online shopping due to the immense scope of the virtual world. According to Google, India has more than 100 million internet users, of whom around half shop online and the number is growing every year. With a market of such enormous size, companies from retail stores to consumer durables are entering the world of the Web to attract potential customers. Traditional retailers like Shoppers Stop, Westside and Pantaloons are also looking for online shopping space to grow. Ac...... middle of paper ...... a bright and promising future as organized retail is a new experience in India and despite crises, the market is growing exponentially well, as economic growth brings more of India's population in the consuming classes and organized retail is attracting more and more existing shoppers to its open doors. By 2015, more than 300 million shoppers will likely support organized retail chains. The growing middle class is also a major factor contributing to the growth of the retail sector in India. It is estimated that by 2030, 91 million families will belong to the "middle class", compared to 21 million today. Additionally, by 2030, 570 million people are expected to move to cities, nearly double the population of the United States today. The apparel category is the fastest growing of all online business categories and will grow tremendously in the future..