Planning is the effect of outlining organizational goals or objectives, as well as a system for how to achieve them; therefore failure means failing to achieve these goals and objectives. The importance of planning in business is great as a formal plan incorporates the goals and objectives of the organization, determines strategies to achieve those goals, and develops a system to coordinate workers' behaviors efficiently so as to increase the chances successful overall. Without a formal plan in place, organizations may not be entirely certain what their goals might be and how to achieve them, thus causing harm to the business. Organizations definitely need a plan if they wish to succeed successfully in the business world. Planning means creating an outline of a company's organizational goals or objectives, as well as how to achieve those goals, and should be an outline of what needs to be completed. when and how to do it, (Robbins, S, Decenzo, D, Coulter, M&Woods, M, 2014). Ensuring that businesses or organizations have a formal business plan is important because a good plan reduces a manager's uncertainty in change, describes in detail how to manage or respond to change, and reduces inefficient activities thus ensuring safe control and productivity ( Robbins, S, et al., 2014). By formally planning, a manager limits the chances of failure, so without planning you cannot succeed. When a concise plan exists, members of an organization all work toward set goals and are able to coordinate their activities to achieve these goals. A lack of planning can lead members of an organization to work in opposite directions and this prevents the organization from achieving its goals (Robbins, S, et al.,...... half of paper.... .. ok to their business outcomes and limit the possibility of innovation within their organization also believes that formal planning reinforces the importance of success, which can ultimately lead to failure if in an uncertain environment (Robbins, S , et al., 2014). today, some managers strongly prefer the concept of storming the castle, because it is believed to create an easier entry for entrepreneurs into the business world due to the uncertainty in today's business markets (Brinckmann, Grichnik, & Kapsa, 2008, p. 38).To conclude, it is clear that failing to plan is undeniably planning to fail. Organizations become vulnerable to failure when they fail to plan, as they leave themselves exposed to risks they will not be able to cope with. able to counteract, for example by not having an emergency action plan or risk analysis.