In an effort to increase its efficiency, Apple has tried to reduce resources and increase production and has succeeded to a certain extent by producing its products in China , where , labor and raw materials are cheaper than in the United States. This action has had its effects because we all think that products made in China are not of good quality, this is true to some extent, but it is not the whole truth, the real truth is that in China you can find all the quality that you look to want from the cheapest to the best quality it depends on what a company wants to produce and it depends on the customer what the quality wants, China is able to produce all the qualities that customers require from the lower quality to the higher quality. At Apple they know this fact and on every iPhone and iPad there is the writing on the back of the device, along with other information, "Designed by Apple in California and assembled in China" to assure its customers that the products are controlled by Apple. to meet the standards that Apple promises its customers. Increase quality. I have owned 3 computers since 2003 and I don't remember how many cell phones I have had until now. All my previous computers ran Windows OS, I tried Windows 98, Windows XP and the latest Windows 7, but none of these systems compare to IMac and its Lion x OS, my first impression when the I bought it was “Wow I feel like I bought an F16 military plane”, not to mention my iPhone is the best cell phone ever, with its applications it makes the cell phone an important part of your life. Another proof is that, a few days ago, the applications downloaded in the Apple Stores reached the figure of 25 billion, this shows that Apple products are u...... half paper...... Apple, 22 April 12 [online], available; http://www.apple.com/jobs/us/ [5 May 12]Steve Tobak. March 2, 2011. 10 Ways to Think Different - Inside Apple's Cult Culture[Online], available: http://www.cbsnews.com/8301-505125_162-28246899/10-ways-to-think-different -- -inside-apples-cult-like-culture/?tag=bnetdomain/ [April 21, 2012].Mir Javed Rahman, February 25, 2012. Apple's legal battle in China extends to the United States.[Online], available: http://www.thenews.com.pk/article-36915-Apples-China-legal-battle- spreads-to-US/TodaysPrint.aspx [April 15, 2012]Paul Armstrong, February 6, 2012. Questions and Answers : Apple's Chinese supplier in the spotlight[Online], available: http://edition.cnn.com/2012/02/06/world/asia/china-foxconn-explainer/index.html?iref=allsearch [18 April , 2012]Psais, May 1, 2012. [Online]. Available: http://www.theofficialboard.com/org-chart/apple [5 May 2012]