Clark claims that "a $15 an hour worker will have to spend 15 minutes more on his job to pay for it." Knowing that these workers don't want to spend more time at work than they have to, Clark cleverly makes readers feel depressed. He knows that if he uses facts that will turn city workers away from the bike-sharing system, then it will help him persuade others to feel the same way he does about the new bike-sharing program. His use of pathos throughout the article is very subtle but deadly and makes readers feel guilty without them