Over the past 100 years, television has become one of the key technologies for the modern population. Not only does it have the ability to transform and adapt various domestic, national and cultural contexts, but it also has a seemingly infinite variety of program genres. Furthermore, it shares with radio the quality of being able to broadcast events to the public as they happen. This ability is sometimes linked to the characteristic “liveliness” of television. Television is at a crucial moment in its development. Transformation is the main characteristic of the contemporary television field. There are major changes and improvements in television technology hardware, the rise of satellite services, and the transition of broadcasts from analog to digital. Furthermore, from a technological point of view, enormous home theaters and miniaturized communication devices on which television images can be received are growing. A big change for television is the shift from its traditional environment towards mobile devices and rather individual reception modes. The options for what, where and how to watch are constantly increasing. The exact shape of television in the future is still unpredictable. On the other hand, taking into account the constant transformation of television in its programming and distribution, we can conclude that television will most likely never stabilize as a cultural or technological form. It's safe to assume that television will remain in one form or another. If one were to attempt to understand the functionality of television as part of contemporary culture, its ongoing transformation would make it a challenging task. My analysis focuses on an aspect of television that remains a constant feature of the technological vitality of the television image. Our understanding of t... half of the paper... is stared blankly at the camera. The scene is intentionally manipulated to arouse interest and create movement. If the liveliness and television surface had been devoid of these latter aspects, they would have been static and uninterrupted. A key quality of contemporary and early television is liveliness. While contemporary television is more advanced in terms of image presentation, making the scanned image of Stookie Bill a historic step in what will be the most technologically advanced era to date, it also provides a lesson in terms of usage perspective. This article has highlighted the fact that technology has evolved, so the representation of scenes of liveness has become more explicit and clear, offering a new set of ways in which television images can produce liveness. For example: live shooting, direct address and other mechanisms.