People listen to music for a variety of reasons. Some listen to music to relax and serve as a kind of escape from everyday life, others because they are fans and follow a certain artist, still others because they can connect the lyrics to their own personal experiences. Whatever the case, music has and continues to play an important role in people's lives. Music has been circulating in the air in many cultures for centuries; However, over the past 50 years, the music industry has become a major global industry and a vital area for economic activity on many geographic scales (comp. 45). Over the years, music consumption has grown and spread to many areas. Music consumption has become “more or less”. This contradictory idea alludes to the fact that individuals listen to music from many different artists rather than an entire album from a single artist. This causes people's music collection to become more diverse. Likewise, more and more people are listening to music because it has become so accessible. Technology has undoubtedly changed the music industry and is perhaps the biggest reason why people no longer consume an entire album. Previously, people had to purchase an entire album or CD even if they only wanted a few specific songs. With new technological advances, music consumption has become more fragmented. Instead, individuals can purchase each artist's favorite song while eliminating all others from their collection. Thanks to technological advances like the Internet, there is now a wider variety of music because greater diversity is more accessible. An individual no longer has to leave home and go to a store to purchase music. Instead... half the paper... something more. This is evident through the increase in concert attendance and prices. Ticket prices have increased significantly over the past decade and fans continue to pay the cost of the ticket. Listening to an album isn't the experience it once was, but fans crave concerts that fill that void. As the CEO in charge of a record label, I would mainly focus my attention on concert promotion and production, as well as innovation. With the rapid development of technology, it is difficult to see too far into the future of the music industry. It seems like the best option is to focus on what works in the present, but always be aware of changes in the industry. It's impossible to say what lies ahead, but taking advantage of the present by constantly adapting to changing times is what it takes to survive in such a tumultuous industry..