Since convenient dining and fast service are a top priority for McDonald's and Checkers, a family-friendly environment is a must-have approach that both companies must keep in mind. When you dine at McDonalds you enter an elegant place where you can raise your voice and have fun. Children who come to McDonald's love the fact that there is a place just for them, the Play Place. While parents order food, children can enjoy playing in the protected play area. McDonald's is also a company known throughout the world thanks to its advertising on children's meals. About twice a month McDonald's offers a change of children's gadgets that brings every child's meal with an updated toy promotion of the month, these toys usually come from current movie characters playing in theaters. On the other hand Checkers provides a simpler approach to a family-friendly environment. Checkers offers customers a children's meal at a reasonable price, even though neither the children's meal nor the toys are advertised on television. Checkers still makes sure kids eat from their kids meals. While both fast food chains offer a family-friendly environment, McDonalds certainly offers more to families and theirs