Cicero believed that a good orator should do three things in his speech: gain the audience's favor, provide persuasive arguments, and move the audience with emotional appeals. An excellent example of Cicero's work is found in his defense of Marcus Caelius Rufus, and through careful examination some additional information can be gleaned about what Cicero believed was necessary in a good speech. From such an examination it is clear that it is not necessary for each of the three objectives to be achieved in the same way. For while Cicero attempts to gain favor with his audience by providing persuasive arguments and presenting the audience with powerful emotional appeals, he spends a great deal of time providing the jury with "evidence" (persuasive arguments), a fair amount of time earning the goodwill of the audience, and only briefly extends emotional appeals toward the end of his speech. Cicero did this for a reason; he did so because it better suited the case brought against his client, the circumstances of the trial, and seemed more likely to get him the acquittal he desired. If you read Cicero's monologue, you can understand why. To gain the support of the jurors, Cicero often resorts to flattery, addressing them as "gentlemen" (Cicero, p.129) or "wise men" (Cicero, p.139). ), stating «I have full confidence in your judgment» (Cicero, p. 135), or completing them in their «usual discernment» which allowed them to recognize Caelius' oratorical ability (Cicero, p.146) and also uses phrases like “men like you” implying their superiority (Cicero, p.140). Other times he tries to entertain them to gain their support. In fact, pervasive in most of his speech, he takes on a rather irreverent and light-hearted tone... halfway through the paper... the tasks that are performed may vary to suit the speaker's purpose or the circumstances surrounding him. speech. Cicero does just that and does it with purpose. He avoids strong emotional appeals because they don't fit the day and go against the relaxed, almost distracted tone he uses throughout the rest of his monologue. He emphasizes the use of persuasive arguments to undermine his opponent's claims in the only way possible (since the case contains no material evidence), and Cicero flatters and entertains the jurors in the hope that they will view his arguments more favorably. . Everything he says and does in this speech of his drive towards his ultimate goal, the acquittal of his client, and from this speech one can see how Cicero not only achieves the three objectives he sets himself, but how and why these three Objectives can and should be adapted as needed.