CSR programs have a strong influence on consumers. More specifically, it would appear that CSR has both a direct and indirect effect on consumer responses to products, attitudes toward products, identification with a particular company, and donations to nonprofit organizations (Swaen & Chumpitaz, 2008 ). Starbucks has been so interested in social responsibility in its overall business strategy because of the importance of upholding its image, Starbucks is one of the defining brands of our times. For example, the company's reputation is based on product quality, stakeholder interest and a balanced approach to all its business activities. The company also cares about the environment, its employees, suppliers, customers and its communities. Part of the company's image is its commitment to ethics and sustainability and this is why the company launched the Shared Planet website which has three main objectives: achieving ethical sourcing, environmental management and community involvement. The website provides up-to-date information on the company's initiatives to its customers. EnvironmentalStarbucks is committed to reducing operating costs and increasing shareholder value through energy and water efficiency. From coffee growing conditions in Costa Rica to the increased electricity needed to power our stores, the company considers the global impact of its business actions. For example, by building more energy-efficient facilities and stores, conserving the energy (and water) used, and purchasing renewable energy credits, they are forced to reduce the environmental footprint of their business operations. When it comes to recycling and waste reduction, in 2013 the company is focusing on making customer recycling... at the heart of paper... a high priority, providing quality products and healthy choices , such as introducing new product offerings. For example, 20% of Starbucks' reported revenue came from food sales. The company also joined Conservation International to ensure the beans were harvested sustainably. References Swaen, V., & Chumpitaz, C. (2008). Impact of corporate social responsibility on consumer confidence. Recherche Et Applications En Marketing (English edition) (AFM C/O ESCP-EAP), 23(4), 7-33.Unknown, Starbucks Ethical Coffee Sourcing and Farmer Support, accessed 14 November 2013 and available at: https :/ /www.starbucks.com/assets/6e52b26a7602471dbff32c9e66e685e3.pdf, p.1Unknown, Environment, accessed November 16, 2013 and available at: http://www.starbucks.com/responsibility/environmenthttp://www. starbucks.com/ responsibility/environment/recycling