With this type of interaction, bank staff serve customers and provide quick service to meet their needs. The staff is well trained to serve customers to achieve their satisfaction and collect customer feedback for business and further improvements. Help Desk Because customers are the powerhouse of banking, JBL places the highest priority on their needs and satisfaction. For this purpose, assistance desks have been set up in all branches and on the ground floor of the Head Office. Under the control of the human resources department, counter officials are timely in providing services to customers. Customers can receive assistance from this Help Desk by communicating personally or via mobile phone or email. Another Help Desk of the same type has been set up on the eighth floor of the Head Office to resolve remittance-related complaints. Additionally, a Help Desk with 10 IT staff has been established on the 23rd floor to mitigate issues related to online banking and computer usage in