(2008). However, there is research that confirms that social marketing campaigns can also be a powerful marketing tool to promote healthy behavior in children and adolescents and help promote good behavior thus preventing “risky” social situations. Reviews published between 2005 and 2008 indicate that social marketing campaigns through television, radio, outdoor advertising and print media including using the Internet can be an effective way to solve population-level health problems. This research demonstrated that marketing in the right format to the right audience and then broadcast or broadcast at the right time had a positive impact on social and health issues such as smoking, alcohol consumption, the need for physical activity and the importance of the condom.