Power leisure is a small warehouse based retailer of on and off road leisure equipment. Introduction Marketing is the function that connects the company and the customer to bring the right product to the right place at the right time'. (www.tutor2u.net/business/marketing) by identifying, anticipating and satisfying customer wants and needs. Power Leisure is a small, warehouse-based retailer of on- and off-road leisure equipment such as dirt bikes, mini motorbikes and quads. It imports its products from China, allowing it to lower the prices of products made in the UK and America even at a limited level of imported quantities. Since these are leisure products, the most expensive goods are strongly linked to the economic cycle and experience sales increases in a buoyant economy. The other products record a seasonal boom in sales around the Christmas and holiday periods. Due to the high price of a high street retail outlet, Power Leisure is located in a small commercial unit located in an industrial estate 15 minutes from Hove city centre. Because of its location, PowerLeisure will have to rely on local publications, mailings, and possibly local radio advertising to increase awareness of its location and its mission of high quality with the lowest prices. The company's goals are to be recognized as a supplier of these goods. at the lowest prices in the area. To make themselves known to commercial customers who will purchase more units, to increase brand awareness, to survive the first year of business and, thanks to the expected high turnover, to break even within eight months. Marketing Objectives We think we will initially plan to start by advertising in local industry magazines Friday AD which have a high circulation in the target market and are read on a weekly basis, this will be followed by direct mail mailings in areas where it is known to the houses average one acre of land. The final strategy for the local area would be radio advertising if costs could be negotiated downwards to follow the company's core marketing strategy. Using the product mix, the objectives of the marketing plan are to market the latest products at the lowest price and place advertising within reach of the local catchment area of ​​approximately 140,000 people. MARKETING RESEARCH: Marketing re...... middle of paper ... ... is obliged to do this as part of its sponsorship agreement. I hope this attracts the public, increases awareness and helps the image of my shop. But to be honest, most motorsports riders are not that well known, but the main idea of ​​his presence and the second inauguration presentation would be his demonstration to show how motorcycles should be used and to push the bikes to their maximum limits to test to impress the crowds and hopefully encourage customers to buy, plus allowing tests for the public on opening day will increase the chances of sales. Bibliography Internet sites: - www.tutor2u.net - www.bced.gov.bc.ca - www. sba.co.ukRadio stations:- Southern FMMagazines:- Bike- Bike Trader- Motorcross- Dirt bike riderNewspapers:- Advantage- The Observer- Friday AD- The Times- The Local TimesTelevision:- Top gearBooks:- GCSE Business Studies- second edition (Alain Anderson)- Business Studies NOW for GCSE- second edition(Karen Borrington and Peter Stimpson)Retailers:Felbridge MotorcyclesBest BikesQuad WorldCrawley down garageAppendix