The goal of ethics is to make sure the company or face of a product is trustworthy because you would want to buy from a company that has a bad reputation? The ethical appeal, also known as ethos, of the “Love Your Hair Longer with Pantene” commercial comes from Pantene and Selena Gomez. Pantene was “born” in 1945, which means they have been around for a while. When asked the three reasons she is excited to be Pantene's new ambassador, Selena Gomez says, "...their message for women who are strong is beautiful and what they stand for is what I embody and what I want that my fans know and feel confident in." .” Pantene is the main ethical appeal because Pantene is the brand name of the product that the commercial is trying to convince people to buy. Pantene is a company that has been around for a while and is committed to making women around the world feel beautiful, which means they are credible because they have the experience and care enough for their customers to be a trusted hair care company. Selena Gomez also represents an ethical appeal because according to her women should feel happy and healthy in their bodies or, in this case, in their hair. Pantene and Selena Gomez are also representations of emotional appeal, also known as,