Helps banks use technology and related human resources to gain insights into customer attitudes and the value of those customers. If CRM works as hoped, a bank can provide better customer service, make call centers more effective, increase account count and help staff close deals faster, streamline marketing and sales processes, and introduce new customers . Through CRM, a bank identifies actual customer demand and makes appropriate decisions. In the competitive banking sector of Bangladesh, CRM is the only tool to attract new customers. The bank uses CRM to analyze the customer's psychology and what their real needs are. By analyzing the information collected about the customer's behavior, banks take immediate actions for the customer