This is a much debated topic. Journalists can be challenged with ethical dilemmas ranging from truthfulness, appropriate photography and conflicts of interest. According to Ralph Hannson, author of Mass Communication: Living in a Media World, “Journalists and their employers can apply a variety of methods to enforce and implement ethical behavior. These include hiring an ombudsman, requiring a commitment to ethical behavior from all employees, and adhering to a code of ethics” (Hannson, R. 2014, chapter 14, paragraph 3). Most media will go to great lengths to ensure that a code of ethics is established and followed; however, there are some media outlets that intentionally report false information. These types of satirical media are known for reporting everything from Bible prophecies to celebrity death hoaxes. These forms of media generally state somewhere that they are satirical and that the information disseminated is false and intended as entertainment, but there will always be someone out there who will believe everything they read online or in the global world.