IntroductionIn this technological era social websites are new means through which organizations communicate their brands with their customers. To increase product awareness, companies need social media because it represents an easy and economical way out of marketing. As people spend more time on social media, they perceive it as a shopping mentor because through social media they can share information with each other. Social media today has a great impact on marketing communication. The growing importance of applications such as Facebook, YouTube and others in consumers' lives has a growing influence on their communication habits. As consumers spend more and more time in the social media realm, an increasing share of communication occurs within these new social networking environments. (Kozinets et al., 2008, Merz et al., 2009) A random survey of 399 European and US companies showed that 88.2% of companies had started the social media initiative and almost 44.2 % of these companies have fully integrated social media into their corporate policies (Barwise, 2010). Related research shows that consumers spend 25% of their Internet time on social networking sites, up from 15% in 2009 (Nielsen 2010). According to Experian Marketing Services in 2013, 27% of time spent online was on social networks. This shows that people spend most of their time online on social media and their number is increasing every year. In 2014, the trend of smartphones is high, which has also made it easy to connect with social sites. Now the use of social media is not only business-to-consumer (B2C), but also extended to the business-to-business (B2B) community. Over 93% of B2B marketers use social media to interact with their customers (Holden-Bache 20......middle of paper......captured with three items that measure content acceptance shared while purchasing intention was captured by three items adopted from (Wells et al., 2011) Procedure The researcher asked respondents to respond to an online survey questionnaire to measure their purchasing intention and attitude towards. Outfitters brand comparisons. The researcher designed the questionnaire on Google documents and its URL the questionnaire is then published by the researchers on different social media sites including Facebook, Twitter, Linkdin, badoo etc. The respondent simply clicks on the 'URL of the questionnaire that needs to be filled. The respondent then fills the questions which on the back end is collected by the researcher in the form of (Excel sheet, bar graphs and pie charts). Participation was voluntary on the part of the participants and no monetary compensation was provided by the researchers.