In fact, many scholars and scholarly works no longer use the word cult when referring to a group that could be considered a non-standard religion, therefore, would be considered a cult, (Olson , 2006). Instead, academics are looking for alternative words to use such as “alternative religious movements… fringe religious movements… new religious movements” (Olson, 2006) and others. A study conducted by Olson shows that members of the public gave the word cult a negative meaning. Therefore, any group labeled as a cult is seen as something dangerous and different and people would feel uncomfortable if neighbors joined cultic groups (Olson, 2006). Olson's study found that the term New Religious Movement is perceived more positively than a group labeled as a Sect (Olson, 2006). Therefore, the use of the word cult in the media may not be right, because there are obviously these preconceptions about what a cult does and whether a cult is good or bad, when the media labels a group as a cult. be unpleasant to the general