The first three seem realistic for women who are unhappy with their weight and body image. One key Ali identified was fad dieting in which women rapidly lose weight by skipping meals and not exercising. She says following a fad diet can have health consequences that cause the client to create new healthy habits. A second point is that she talked about women who are committed to cooking healthier meals that contain more nutrients without added fat in their diet. Women are finding more time to cook, prepare their favorite meals and clean up the mess, which is considered the biggest problem in the business model. A third point is where women have difficulty trying to lose weight due to uncontrolled eating patterns, taking diet pills, and not taking enough.