INTROCreating value for both customers and businesses requires some market research and market segmentation processes. To carry out effective and useful market segmentation, there will be some steps and some concepts that need to be known. Companies need to pay attention to segmenting their products and entering a new market. For this reason, the company takes into consideration the whole process of market segmentation such as target marketing, consumer market segmentation, business market segmentation, international market segmentation, brand value customer value relationships, benefits and disadvantages of segmentation. SEGMENTATION AND CONSUMER SATISFACTION Customers are the central point of all marketing processes because marketing focuses on customers. The current issue of marketing is to evaluate to provide benefits to both customers and marketers. .(pride,Ferrell, 2008; 3) Satisfying consumer needs and creating value for customers are the most important notions for marketers in today's world. Likewise, if marketers satisfy customer needs, existing products create high value for the satisfied customer and effective use of the marketing mix so that the product can be sold easily. (Armstrong-Kotler,2011;33) For customers, it does not matter which segments exist or how companies distribute customers across segments. The most important value for customers is the product and service that meets their needs better than any other company. Market segmentation is dividing the market into analogous groups or segments of customers and choosing the most suitable groups or segments that share the same or similar needs. (Pride-Ferrell,2008;271) Market segmentation is about com...... middle of paper......13) With Toyota Way sensitivity, Toyota always aims for continuous improvement with kaizen. Toyota Way on customer satisfaction includes some knowledge. Customer needs show differences from time to time. With the sensitivity of Toyota Way, they always follow customers' needs. Toyota relies on long-term relationship between customers, this situation continues even after the car is sold. With this idea, Toyota no longer has a final point to present more to its customers. (Liker, 2004) Marketers need to create a perfect balance between local or regional issues for operating companies (Kumar-Nagpal, 2001; 6) Toyota's marketing segmentation overcomes this problem because Toyota operates in almost all segments and it does not localize all its models in all regions. They produce and sell models considering the conditions of the geographical area.