Topic > International Marketing: The Case of Nass Corporation

Country: BahrainCompany Name: Nass Corporation BSCBackground:Businessman Abdullah Ahmed Nass started his business in Bahrain in 1963; he gained experience in the procurement sector and local entrepreneur of Saudi Arabia and started his own civil construction and general trading business in the same year 1963. Due to his perfection in trading, he soon became responsible for major construction projects and has earned the reputation of honest businessman, quantitative and qualitative services. He established many companies in the Kingdom of Bahrain, to provide quick services and materials. As time passed, his business also gradually spread and formed a concrete company and food wholesale and import services. Bahrain's first sulfuric acid company is also founded by Nass. Introduction: A public joint stock company established on 17 September 2005 in the Kingdom of Bahrain Named Nass Corporation BSC, public joint stock company means this company is between the definition of partnership and joint stock company. The company started business by merging its major construction businesses, division and subsidiaries. The company's main objective is to provide a suitable/affordable single source for more value-added services quickly and easily, with the aim of customer satisfaction. Nass Company has slowly and gradually become a big company with multiple divisions which are: Nass International Trading (NIT): This division serves “Mobility Solutions” means buying and selling abroad. Nass Scafform: It is a professional scaffolding service and at competitive prices; providing value-added scaffolding and quality services to the Gulf region. Nass Sand Processing Plant (NSPP): This division builds sand specifically for Bahrain's construction industry...... paper core..... . Physical Distribution: Distribution of the product on the right price at the right place and in physical ways. Export Documentation: Complete details of the product export and marketing mix. Pricing: High quality with low price makes the profitable export.Conclusion: Finally, International Business is a path that focuses on the development opportunities of organizations towards the global market, selecting assets or resources that are reliable and faithful to their long and short term strategic objectives and goals. This assignment concluded that there are many international marketing entry methods currently used in the Kingdom of Bahrain. Each method depends on the company's willingness and capabilities. Before globalization, companies need to be very careful in choosing methods because this could lead to failure which could result in loss of profits or possibly lead to closure of the company..