Introduction Coca-Cola is the largest cold and soft drink company in the world and exists in more than 200 countries. The company brand is also much more popular than other brands in the world because it has become global all over the world and everyone can find it almost everywhere. Furthermore, in 1993 the company returned to India after the government's new policy requiring the company to showcase the formula in 1977, which caused Coco-Cola to stop operating in India at that time (Banerjee, 2009) . Coco-Cola came back because they knew that India's population is 1 billion people, which is a huge market for soft drinks. The soft drinks industry grew 76% from 1998 to 2002, and Coca-Cola invested $1 billion to become a leader in India again. Additionally, many restaurants, cafes and universities stopped selling those drinks, which caused Coca-Cola's sales to drop by 30% in the first two weeks. Not only did sales in India decline, but Coca-Cola shares in the New York stock market also fell 5% to 50 per share. Furthermore, investors did not trade Coco-Cola shares because they feared that what happened in India could affect their share price. However, Pepsi conducted independent tests on their drinks, which showed negative results, and released them for the public (Banerjee, 2009). Furthermore, Coca-Cola's India CEO, Gupta, commented on the CSE and the results, but Pepsi published independent tests on its drinks, which gave negative results. For this reason, non-governmental organizations have exploited this government laxity to make claims against Coke. In fact, Coca-Cola is the largest international investor in India. For this reason, NGOs could use this company as a target. Coke India has huge popularity across the world, so any information against Coke could affect customer loyalty. On the other hand, NGOs gained much popularity among people and supported NGOs' claims against Coca-Cola because NGOs showed this relationship to prevent people from getting sick in the future. Furthermore, soft drink companies are very popular in India, so any accusation against them attracts people's and media's attention. The allegations showed the presence of pesticides in soft drinks which could lead to cancer, skin diseases and mental illnesses in the future, which made people afraid of drinking soft drinks (Ravi & Lipschutz,