Learning insightsIn the last week of the Innovation and Enterprise I EE3031 module, I finally learned the process of conceptualising and designing a product involving technology. Leadership, teamwork and communication should be part of education as it not only improves interpersonal skills but also real life skills. Furthermore, introducing oneself to the public was essential to generate interest in a new product under development. In the initial lessons I had no idea that brainstorming and conceptualizing an idea was part of an elaborate process for generating good product ideas. Great inspiration and a creative idea require deep thought. I've learned that identifying opportunities involves looking at problems first rather than diving headfirst into the solution. Identifying and analyzing customer needs, market size, sustainability and scalability allows for easy identification of low and high potential concepts. As stated in Tim Brown's article (Brown, 2008), the human-centred approach to innovation should be part of the design process as it provides insights into the life of an ordinary person. The biggest challenge for me was how to change the perception of customers who used existing products on the market. Generating ideas to solve problems should not be limited to existing products on the market. One of the interesting approaches I learned from opportunity assessment was to create surveys and conduct interviews to further establish the needs of the general public. For example, in the survey my group created for our new product called I-Band, we were able to receive a lot of positive feedback and ideas to improve our product. I've learned that a survey that allows users to remain anonymous generates a wider variety...... middle of paper... projects. These projects left me with a deep impression of what the situation will be like in the real world. So, I feel lucky to have taken this module. References Brown, T. (2008, June). Design thinking. Retrieved from http://www.lacountyarts.org/UserFiles/File/CivicArt/Harvard Business Review-on-Design-Thinking.pdfPrive, T. (2012, December 19). The top 10 qualities that make a great leader. Retrieved from http://www.forbes.com/sites/tanyaprive/2012/12/19/top-10-qualities-that-make-a-great-leader/Works CitedBrown, T. (2008, June). Design thinking. Retrieved from http://www.lacountyarts.org/UserFiles/File/CivicArt/Harvard Business Review-on-Design-Thinking.pdfPrive, T. (2012, December 19). The top 10 qualities that make a great leader. Retrieved from http://www.forbes.com/sites/tanyaprive/2012/12/19/top-10-qualities-that-make-a-great-leader/