Expanding your business to overseas countries will mean reaching more customers, thus increasing your organization's profits. When markets in other countries offer greater potential than the local market, it is necessary for the organization to expand internationally. However, the legal and ethical structure will be different from one country to another, which will lead to some problems in expanding international business. In this article we will consider two articles on international business. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The first article published on February 6, 2017, explains the strategies that Airbnb Company, an online platform in the hotel industry, has adopted to increase its presence in international markets. Currently, the company has hosted its services in over 35,000 cities and 191 countries. Airbnb has developed new strategies that will facilitate its growth in the international market by allowing its customers to enjoy quality services around the world. However, business operations may be affected by legal and ethical differences in various countries. Some countries may have policies that may conflict with those of the company, thereby affecting its operation. In some cases, corruption and security gaps can pose a challenge to your business. Airbnb is an online platform and insecurity in some countries may impact online payments and operations. To address this issue, company managers should first understand the policies, legal and ethical differences of various countries before expanding their markets. The other article published on November 24, 2016 explains the expansion announcements of the Domino`s Pizza company in the international market. The company plans to expand its market in the UK with over 1,600 stores. Expanding the market will increase the company's sales and thus increase growth. Market expansion, however, will lead to problems related to cross-cultural differences. The main issue that can affect the organization is different working terms. Employees in the new country may have different employment policies, for example in terms of wages or working environment. An effective approach managers can address this issue is to develop standards that protect employees and do not conflict with local policies.
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