Samsung Mobile is the mobile division of Samsung Electronics, a multinational electronics company headquartered in Suwon, South Korea. Samsung is a South Korean chaebol (a large family-run, controlled, and owned conglomerate). Samsung Mobile is a key player in the mobile industry and currently has a market share of 23.3% as of the second quarter of 2017. Using cPESTLE analysis, I will be able to analyze the environmental factors that are affecting Samsung Mobile and the how Samsung Mobile is responding to them. no to plagiarism. Get a tailor-made essay on 'Why Violent Video Games Shouldn't Be Banned'? Get an original essay Using PESTLE analysis, we are able to analyze the six external Macro environments in which companies must operate and the factors that impact a company, in this case Samsung Mobile. These are: political, economic, socio-cultural, technological, legal and environmental. Samsung may face a lot of political pressure in developing countries as the political environment is unstable and subject to numerous changes in governance structures. Additionally, tensions with South Korea and North Korea should always be a concern for Samsung. If a war were to break out, it would have a significant impact on the mobile phone industry and in particular on Samsung Electronics, which owns 23.3% of the mobile phone market. (Baker, S., & Chau, M. (2017).) Samsung also experienced many political scandals in South Korea involving then-president Park Geun-Hye, which led to Samsung's co-chairman, Lee Jae -Yong and President Park Geun -Hye arrest and trial. This came at a key time, just after the Note 7 debacles. South Korea uses a floating exchange rate system, meaning the value of the Korean won depends entirely on market forces of supply and demand . Given that there was a global financial crisis in 2007-2008 and a recession in the United States, the value of the Korean Wonde decreased by more than 9% against the US dollar from January to June 2008. Samsung must be aware that rapid changes in exchange Price can cause their products to be relatively more expensive than other countries. This can have a huge effect on mobile phone companies, especially mobile phone companies that are so dependent on importing components and exporting final goods. Additionally, Samsung Mobile must take note that "China, Brazil and India will be among the top four smartphone markets in the world by 2018." This is of great importance for the mobile industry as mobile companies need to develop cheap smartphones for the mobile market. large number of low-income families in these countries. Samsung Electronics has had to modify its products to meet changing consumer preferences in some developing markets. Samsung holds the largest market share for mobile phones and smartphones in the Chinese market. They must take into account changing consumer preferences. The Chinese have become more computer literate and demand cheaper and more innovative consumer electronic products. This means that Samsung must design products that are in line with these changes in consumer preferences. Virtual reality phones and wireless charging technology have proven to be the next battleground of innovation as many of Samsung's competitors have hit the market with their own products and features. However, Samsung is far ahead of its rivals when it comes to developing smartphone technology. Meaning what 2015)..