IndexResearch QuestionsResultsConclusionThe next article, conducted by Bowen Zheng, is a theory-driven model that focuses on consumers' secondary crisis communication through social media. Extending the existing understanding of secondary crisis communication literature from a social control perspective, it examined the context of social transmission on social media by considering the effect of opinion-based context. Aiming to reveal how the public engages in secondary crisis communication (SCC) decision-making from a social control perspective, a survey was conducted after a real crisis in China. Results indicated that cognitive reputation led to SCC by making the public feel morally upset, which leads individuals to be more likely to engage in SCC given perceived support for their views on social media. Therefore, the study finds that those who feel a sense of reinforcement on social media will be more likely to share their opinions on social media, especially during a crisis. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The study conducted by Sofia Brantu explores the function of social media technologies acting as an agency serving crisis communication and the importance of social media in emergency management. By implementing the use of data collection, Brantu analyzes the self-provisioning of information by individuals which provides access to a broader set of information, yet causes difficult tasks for official regulation and synchronization of information. The recognition of social media and its function in many events around the world has generated new concerns related to crisis communication approaches, while the function of conventional leadership promoted by government and mainstream media channels is altered within social media . But at the same time, social media serves as a gateway to mass connection and communication, making it a vital tactic in times of crisis that commands the attention of a mass audience. While social media can be manipulated and turned into a government issue through fragmentation, Brantu concludes that social media can be used as a tool to send messages to large numbers of people when necessary, thus giving social media a more neutral effect on certain crises in a more specific context. situation.Hui Zhao's experiment deals with authoritative action and, more specifically, how the Chinese government generated authority in a time of crisis through social media. Using the theoretical framework of authority and the method of gender analysis, this study examined the first 100 forwarded posts on Weibo regarding a high-profile murder to determine the mechanisms involved in generating authority. Research argues that the construction and maintenance of authority distinguishes governments from other social actors during crisis communication. Gender analysis demonstrates that, using databases and analysis of public records, power and control are vested in the government during a crisis. Zhao concluded that the study suggests the performance-based and social construction approach to understanding the authority of governments in the digital age on two levels: a situation-based concept that goes beyond the context of fixed institutions, and a situation-based concept on the relationship that is fostered through dissemination, collaboration and other variables. The studyfinale, hosted by Lucinda Austin, focuses on how the public gets information through social media and what factors influence it during a crisis. Using the social-mediated crisis communication model and an examination of crisis information through interviews and surveys conducted with 184 college students, it was revealed that people use social media during a crisis primarily for insider information on procedures to take, as well as to check on family and friends. The most popular form of crisis is college students turning to social media for some variant of a riot, whether it was a major sporting event or the H1N1 flu epidemic. The most important aspect of using social media during a crisis is convenience, as crucial information is delivered in real time with the push of a button. One problem that people tend to run into when using social media, however, is the credibility, and lack thereof, of some sources which can manipulate people into believing what is actually not true. Austin concludes that the information provided by the study gave a unique look at social media by looking at how certain audiences use social media to gather information, rather than simply looking at how it is delivered to the public. Research QuestionsAfter examining case studies on social media and crisis communication, a lot of information can be gathered to better understand how the platform relates to managing a crisis. There are still, however, questions to answer. The first question that emerges through the articles is: Even with the rapid rise of media platforms, can organizations really start relying solely on social media to resolve a crisis, or do the negatives outweigh the positives with this resource? Case studies have provided mixed results, although when it comes specifically to finding information about a crisis, social media has generally proven positive. The second question is broader, but perhaps even more important: How has social media affected people around the world during the crisis of the rise of social media over the past 10 years? By better understanding this question, people will not only better understand which media platforms to turn to during a crisis, but will also have an idea of ​​which sources are reliable and trustworthy. Results Based on the literature review and the information they provide, the results of the various studies, surveys and interviews are sufficient to provide sufficient answers to the research questions. The articles by Thompson, Liu, Zheng, and Austin help answer the first research question. Based on their studies on the effects social media has on people and how they articulate a message, it can be concluded that social media does indeed offer positive support when dealing with a crisis or epidemic. The positive aspects include instant communication with potentially millions of people needing information and close contact with family and friends who need to be reached at a moment's notice. It is important, however, for an organization to express the message in a way that cannot be easily misinterpreted, because a social media post is not a form of direct communication, meaning it can be interpreted in several ways, possibly negatively. The second research question is largely supported by Zhao and Mazer's findings. Before social media, communication traveled much more slowly, meaning there were many more preventable casualties in crises such as natural disasters. If they?