Kalle Lasn, the author of "The Cult You're in" has experience with advertising and how powerful it is in today's society. He founded the AdBusters Media Foundation, an anti-corporate corporation, in 1989. He has produced documentaries for PBS and Canada's National Film Board. He writes about advertising, which means he understands what advertising is and how it affects society. He is certainly qualified to write about advertising. Lasn's central point is abundantly clear. For me, his argument is convincing and has changed my opinion on advertising and its impact. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayLasn is trying to reach the general public. The general public are the consumers he mentions in his article. If this reached the intended audience, it would convince them. The brands and scenarios he describes can be traced back to the members of this "sect" he is describing. The aim of Lasn is to demonstrate the negative impact that advertising has on society as a whole. He states, “Sects promise a kind of boundless contentment, punctuated by moments of bliss, but they never quite deliver on that promise.” He is describing how society is not happy in this cult. Advertising deceives people into thinking they are satisfied. The title chosen by Lasn is extremely effective. "The sect you belong to." It doesn't even give an option. It already presupposes that society is part of this cult. From the beginning it has a negative tone. Lasn begins first by telling a story; about your life. He uses the second person to make his audience reflect on their own lives. He uses this to make society start thinking about how they live their lives and how similar it is to Lasn's description. Then he begins to describe the cult. Once again, making readers see the similarities in their lives with this horrible, simple, boring cult. He describes the cult by saying, “The only things they confidently place value on are things that other people have already explored, deemed worthy, and embraced.” Lasn's main point is that advertising is slowly turning society into a cult. He states: "We are not fathers, mothers and brothers: we are consumers." The medium that Lasn uses is not a strong point in his essay. Most of what he states are assumptions. The entire first half of Lasn's essay is in the second person. In a way, he takes it for granted that everyone's life is like this. He makes an assumption by saying, “Every little solution means not only getting what you want, but power. For a few moments you are the center of attention. You decide." Immediately, he talks about your life as if he understands. The tone of his essay is very serious. It also brings out feelings of ridicule. His diction and attitude make the audience feel guilty. He wants his audience to realize that he is wrong. Lasn may face constraints when trying to reach its audience. People may not see his work that he publishes, so it won't reach all the general public. Lasn is really effective in using intertextuality. It mentions several pop culture icons, brands and many other recognizable figures. This helps his argument because his readers will recognize the names and connect them to their lives and desires. When he says: “Michael Jordan comes to your bedroom door. He is your first hero, lighting up the first brand of your life: Nike. Michael Jordan and Nike both belong to popular culture. His audience will recognize those names and identify with Lasn's message. This will make his readers feel even more guilty because they understand the.