Bullying due to breastfeeding in public places has become more rampant and needs to be addressed properly as most of those doing the bullying believe whether it is an indecent exposure of the mother's sexual organs in public. A woman who exposes her cleavage while breastfeeding, the same size as a woman who wears a revealing dress, will be called indecent and disgusting as will be determined, when in reality she is providing nourishment to her baby. Proper nutrition and better health begin with proper breastfeeding for a baby between the ages of four hours and at least six months (Victoria, et.al 2016: pp64). Breastfeeding is more of a natural activity that has benefits for both the baby and the mother. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay. For the child it reduces the risk of contracting diseases that can be harmful to the respiratory and digestive system such as asthma and diarrhea. In the long run, only breastfeeding for the first six months allows for correct cognitive development and a strong immune system when the child becomes an adult (Victoria, et.al 2016: pp67). For the mother, it decreases postpartum bleeding as blood flows to the mammary glands, decreases postpartum depression as it allows for mother-child bonding, increases the chances of breastfeeding amenorrhea which is a natural contraceptive method that reduces fertility in women allowing the correct distance between children (Victoria, et.al 2016: pp69). In the long term it reduces the chances of breast cancer, arthritis and cardiovascular disease for women. Thesis: The sexual objectification of women has led to an increase in cases of bullying during breastfeeding. In the video, Jessie Maher, mother of 4-week-old baby girl Zinnia finally leaves the house with her baby and goes to Target to do some shopping. At this age the baby is fed every 2-3 hours and can easily become irritable if he is not fed when he wants. Little Zinnia begins to cry and Jessie looks for a place to sit and begins to breastfeed her baby. Immediately, a man sitting across from her table turns to her and rudely asks if he can find somewhere else to do whatever he's doing. Jessie defends her action by saying she is breastfeeding her baby but the man stands up and gasps. calling her dirty words and telling her she's disgusting and that whatever she's doing is disgusting. At this point some customers and Target staff defend Jessie who still insists she is breastfeeding her baby. The man angrily demands a refund because he felt uncomfortable and shouts at the staff. While all this is happening, Jessie is worried, scared and shaking because she doesn't know what to do. The man leaves even though he is still hurling insults at Jessie. According to Goldenberg & Roberts, (2012, pp76) there is an increase in sexual objectification of women since 2000 compared to before. Women are simply seen as objects of sexual pleasure for men. This leads society to view breasts as specifically for sexual activity and not as their primary role of nurturing children. In the encounter Jessie narrates, the reason the domineering man tells her she is disgusting is because he believes she is disclosing sexual activity to the public. The sad reality is that what it should see instead is the nurturing of the next generation, the guarantee of the health of the child and the mother. The public display of affection, in which a man touches a woman's breast, is more acceptable to society than when a woman breastfeeds her78).