Consumer compulsive buying is an important area of ​​investigation in consumer behavior research. The objectives of this study were to explore the significance of compulsive buying for gender and age. Furthermore, to determine the effect of factors (spending tendency, drive to spend compulsively, feeling of shopping and spending, dysfunctional spending and post-purchase guilt) on compulsive buying. The primary data for this study was obtained from the questionnaire administered in three cities of Pakistan. A convenience sample of three hundred and seventy-one respondents participated in the study. Statistical techniques Independent samples t-tests, correlation and regression analyzes were used to analyze the data. The empirical results showed the differences in the compulsive buying behavior of young males and females. Research shows that compulsive buying has a negative relationship with age. Furthermore, the factors (tendency to spend, drive to spend compulsively, feeling of shopping and spending, dysfunctional spending and post-purchase guilt) are positively correlated with compulsive purchasing behaviour. Compulsive buying is a phenomenon with serious social and personal consequences. Consumer researchers have explored this phenomenon in an attempt to describe and identify it as clearly as possible. The introduction of new technologies such as the Internet and television marketing campaigns by companies has introduced a new problem into society: compulsive buying (Roberts & Jones, 2001). Compulsive buying is characterized by an undue or uncontrolled urge to shop and spend money. Advocates of consumer marketing managers should note that consumption can be influenced by negative purchasing impulses (Shoham & Brencic2003; Faber an...... middle of paper ......, SJ, Eckert, ED , Mussell, MP and Mitchell, JE (1994), “Compulsive buying: descriptive characteristics and psychiatric comorbidity”, Journal of Clinical Psychiatry, Vol 55, pp. 5-11. Tricia Johnson Julianne Attmann (2009) Compulsive buying in a specific context of Product: Apparel Journal. of Fashion Marketing and Management Vol. 13 No. 3, pp. 394-405Wood, Michael (1998), Delay of Gratification and Impulse Buying, 19, 295-320Wicklund, RA and Gollwitzer, PM (1982), Symbolic Self Completion, Lawrence Erlbaum, Hillsdale, NJ.Yurschin, J, Johnson Kim, KP, (2004) Compulsive buying behavior and its relationship to perceived social status associated with purchasing, materialism, self-esteem and clothing Product Involvement, Journal of Family and Consumer Sciences Research, Vol. 32, no. 3, 291-314