Hegemony is a concept that implies uses of power. It was created by Antonio Gramsci to understand the difference between dominant groups in society who hold power and who use “intellectual and moral leadership” in an attempt to conquer less powerful subjugated groups (Storey 8). In this way hegemony in youth culture will be demonstrated. Willard states that the cultural authority of the dominant society must be questioned regarding its legitimacy in the dominant role since authority plays an important role in its production (739). Talcott Parson (qtd. in Osgerby) states that young people, in his view, establish behaviors and values, often perceived by older generations as unique and different from dominant society, which spread among young people to form what is now known as “Youth culture” ( 109). Subculture groups were created within youth culture to express opinions and views, often political, which were reflected in their behavior and what they wore (Osgerby 109). In this case mainstream society has remained a dominant power against which young people seek to rebel, hence the use of hegemony. A subculture youth group created is called punk. This began in the 1970s in Britain and America (Griffiths 234). More recently young people in New Zealand have adopted a similar subculture group calling it anarcho-punk. These groups were formed to establish a common community that differed from the larger community. Resistance from a larger social group is part of what anarcho-punks sought to do (Griffiths 234). People who conform to society have expectations about how others should behave and what they wear in public. Anarcho-punk gained resistance in a sense because of the clothes he wore. Instead of looking "hip", they are... middle of paper... trying to find a way to trade youth culture to conform to society. The conflict between them has established a power struggle and young people continue to challenge the dominant society. This is hegemony. Works Cited Griffiths, Richard. “Wicked Wardrobes: Youth and Fashion in Aotearoa.” Cultural studies in Aotearoa New Zealand: Identity, space and place. Eds. Steve Mathewman and Claudia Bell. Melbourne: Oxford University Press. 2004. Print. Easy, John. Cultural theory and popular culture: an introduction. Fourth edition. Athens: University of Georgia Press. 2006. Print.Osgerby, Bill. Youth media. Routledge. 2004. Print.Woolard, Kathryn A. “Linguistic Variation and Cultural Hegemony: Toward an Integration of Sociolinguistic and Social Theory.” American ethnologist. vol. 12, no. 4 (November 1985), pp. 738-748. May 31, 2010. Print.