ProblemsContent Distribution ProblemMost businesses depend on email to get their internet content to their target audience to build a relationship with them as a marketing strategy. Just like businesses, consumers depend on email to receive the content they want to receive and stay connected with businesses. The problem that prevents the relationship is delivery. Most Internet content never reaches its recipients. There are several reasons, for example: Email content may be blocked by spam filters or blocked by recently changed email addresses, and sometimes recipients don't read them. The Search Engine Problem For most website, search engines are the #1 traffic generator. 1 to get a high ranking. If consumers fail to reach the desired company that causes competition problems for the company. Keeping up to date Problem When new information is published, the company must make the information available quickly via the Internet and inform users. Sometimes users are unable to reach useful information. SolutionRSS has been used to address these issues. What is RSS? RSS, which stands for “Really Simple Syndication” or “Rich Site Summary,” is a format for providing regularly changing web content. RSS formats are specified in XML (a generic specification for data formats). and provides the information as an XML file called "RSS feed", "web feed", "RSS stream" or "RSS channel". A Brief History of RSSRSS Version 0.90, the original RSS, was designed by Netscape as a format for creating headline portals on major news sites in 1999. It was extremely complex for its purpose, so a simpler version was developed, 0.91, but abandoned due to Netscape's loss of interest in the portal creation business. UserLand Software subsequently chose 0.91 and planned to use it as the basis of its weblog products.