Introduction With the new digital age has come a new accessibility and acceptability for the public to be active members of media production. The Internet, especially through sites like YouTube, has allowed greater numbers of individuals to connect across vast geographic areas to share digital cultural practices. Some of these practices, such as the disclosure of “production, distribution, appropriation” would not be possible without digital technologies such as YouTube (Russo & Coppa, 2012). The willingness to contribute to all three processes has had a great impact on what Henry Jenkins (2006) calls participatory culture. For Jenkins, participatory culture is what drives competing media economies and the circulation of media content. With technologies even more advanced now than when Jenkins published his book, Convergence Culture, remixing has become a major part of our participatory culture in the United States. Parody, a component of remix culture, is able to reach many media: radio, television. and the Internet. The Internet is a unique medium because we can access and re-access any material, current or past, creating a cultural capsule perpetual in time, which allows the public to constantly remix. Jenkins (2006) attributes media circulation to the link between media industries and remixers, because it depends “heavily on the active participation of consumers” (introduction, p. 3). The text we will examine in this article, however, is a parody of a music video produced by the media company Yahoo!, which itself targets the consumer as a remixer and would therefore, according to Jenkins' interpretation, stop its circulation. With this in mind, the “Oh Lordy 'White Girls'” video will be examined through a cultural analysis...... half of the paper...... focused on how “racial ideologies help determine the structures of popular media texts” (Ott & Mack, 2010, p. 139). Works Cited Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York: New York University Press. Lorde and Little, J. (2012). Royals [Recorded by Lorde]. On pure heroin [mp3]. Auckland, New Zealand: Republic.Ott, B.L., & Mack, R.L. (2010). Critical media studies: An introduction. UK: Wiley-Blackwell.Russo, J.L., & Coppa, F. (2012). Fan/remix video (a remix). Transformative Works and Cultures, 9. Retrieved from http://journal.transformativeworks.orgWarner, J. (2007). “Political Culture Jam: The Dissident Humor of The Daily Show with Jon Stewart.” Popular Communications, 5(1), 17-36. Yahoo!. (n.d.). Oh Lord, "white girls" [video file]. Retrieved from https://screen.yahoo.com/white-girls-040000964.html