In the 1940s in Argentina, the populist style was beginning to dominate the political scene and its greatest pioneer was the colonel who became president, Juan Peron. Peron came to power using the populist techniques of the time. He began by building relationships with the working class, speaking face-to-face with union leaders and listening to their concerns. This intimate environment made him seem as if he truly cared about the working class and the unions, not just as a politician, but as a friend (Fraser, 40). A vital and unforgettable aspect of Juan Peron's rise to power was the contribution of his wife, Eva Peron. Eva's fanatical support of Peron's vision of the "New Argentina" ultimately allowed him to secure the love of the people. In the first months of Evita and Peron's public relationship as lover and colonel, his contribution to his rise to power was not yet fully significant. One way Evita enhanced Peron's career in its early stages was her role as head of the broadcasting industry under Peron's control. She assisted him by narrating Peronist propaganda on their radio program, w...