Posters and Billboards Advertisers can reach audiences on the go using posters and billboards. For example, placing your posters in shopping malls helps advertisers reach their customers at the point of purchase. They can also reach a large audience by putting up posters and billboards at airports, train stations and other public places. It's a less expensive way to advertise to a larger audience. Advantages of Print Media Advertising Sensory Media Experience The most significant advantage of print media is probably its tangibility. Print media gives the reader a sensory experience of media, the feel of paper. Many people like to read written content on paper because it gives them the feeling that the written piece is real and actually exists. Printed paper activates basic human senses, such as the feel of paper and the smell of ink. The color, sound and scent of the paper add sensory experiences. These are the reasons why people still read newspapers and magazines, even in the age of technology. These properties increase advertising effectiveness by up to 70%. Loyal readers Readers in print media are mostly: they include a large number of customers without high costs. Interactive media advertising designers create communication systems in accordance with the individual interests, needs, and personalities of consumer groups (Larsson & Sweet, 538). These types of informational and interactive systems and programs can adapt to the needs and interests of each individual. The most important aspect of creating such systems depends on collecting data and information from the public. It is important that the audience completely understands the message presented