Create a quick guide on the front of the package with your branding and label and a short description to describe the features of a particular product. Clear package labeling is important for marketing the product. Labeling should be clear, efficient and support the brand identity. There are various legal standards that Fitbit must follow when labeling its products. Fitbit makes sure to inform its consumers that Fitbits is not intended to replace medical devices and that the information provided by its products has no medical value, as well as to use common sense when using Fitbit products (Terms of Service, 2015) . This labeling is important because without notifying users of these terms, Fitbit could be held liable for any health risks users experience when relying on Fitbit products. ServicesSupport