Whole Foods has experienced explosive revenue growth. In 2007, Whole Foods had net sales of $6.6 billion; in 2011, they reported net sales of $10.1 billion, which gave Whole Foods annual growth of 11.22% year over year. Whole Foods is known for its unique destinations. Although there are thousands of supermarkets in the world, few offer what Whole Foods does, they put all their potential products through rigorous testing and travel great distances to provide the customer with incredible quality products. Whole Foods has sustainable agriculture, they have innovation, and they have industry expertise