-SWOT Analysis Strengths • Starbucks has built good relationships with their coffee suppliers because they offer better prices for the coffee bean which goes directly to the coffee farmer instead of going to any intermediary.• Starbucks has ranked among the top 10 companies in terms of employee appreciation and benefits for the past ten years. • Thanks to the benefits that employees are entitled to, their satisfaction and loyalty is better than that of most in the fast food industry. • Starbucks passes and the growing industry does not let them expand their brand unless they have a majority of the market share of the markets in which they already operate. Weaknesses • Starbucks lacks diversity in its brand portfolio when it comes to markets outside of the US • Some customers often refer to Starbucks as 5Bucks because of how expensive it is. • Fluctuations in the price of coffee beans could impact the company's supply at any time • In busy metropolitan cities, leasing and rental costs are constantly