There are two sectors that the business falls into: bicycle tours and bicycle rental. Both sectors fall into broader categories for NAICS code classification. Cycling tours are classified as 561520.05 in the largest category of tour operators, 561520 (North…Tours, 2013) (Bizminer…Tours, 2013). Bicycle rental is classified as 532292.02 under recreational rental, 532292 (North…Recreational, 2013) (Bizminer…Rentals, 2013). Industry Size and Growth RateBicycle touring is a small but growing industry in the United States. The market's annual volume in 2013 was $91,248,066 compared to $78,949,242 in 2012. The industry's sales growth rate from 2010 to 2013 was 42.59% (Bizminer…Tours, 2013 ). In Oregon alone, cycling tour/event companies accounted for $22.7 million in 2012 (Dean, February 2014, p. 16). The annual bicycle rental market volume in the United States shows a positive trend. For example, in 2011 the annual dollar market volume was 113,318,798. This grew slightly in 2012 to $113,735,229 and then saw larger growth in 2013 to $121,859,166 (Bizminer...Rentals, 2013). Industry Maturity The bicycle tour industry is in a growth phase due to low competition and high sales growth rate compared to the national average (Bizminer…Tours, 2013). However, the tour operator industry has reached maturity, of which cycling tours are a subcategory. The maturity of the tour operator industry comes from increased competition and low industry value added of 3.8% compared to GDP growth of 2.7% (Jeon, 2014). According to Dean Runyan Associates, Inc. (February 2014), many of the cycling tourism businesses are relatively young, 13 years old (p. 8). Tour and Event......middle of paper......CS%20SearchOregon Bicycle Laws. (n.d.). BikePortland.org. Retrieved April 20, 2014, from http://bikeportland.org/resources/bicyclelawsRitchie, JRB, Molinar, CMA, & Frechtling, D.C. (December 3, 2009). Impacts of the global recession and economic crisis on tourism: North America. Journal of Travel Research, 49(5). DOI: 10.1177/0047287509353193 or http://jtr.sagepub.com/content/49/1/5.full.pdf+htmlSebor, Jessica. (2006). And me. CRM Journal, 10(11), 24-27.Sheatsley, David. (April 2013). Trip to Oregon. TravelHorizons Wave II 2013. Retrieved April 24, 2014, from http://industry.traveloregon.com/wp-content/uploads/2014/04/Travel-Horizons-April-2013-Culinary-Extract.pdfWright, M.R. (June 2006) . Psychographic characteristics of the Millennial generation: Developing market segmentation for use in the wine industry. University of Oregon Applied Information Management.