Aston Martin automobiles are motor vehicles of the highest caliber and require people to spend a considerable portion of their disposable income to purchase and own them. Research shows that these cars reach $200,000 and above in price, which is much more than the average consumer is willing to invest. The advertisement was created to convince the heterosexual male demographic that purchasing a used Aston Martin is just as effective and satisfying as purchasing a brand new luxury car. In an attempt to attract consumers, advertisement developers created the image depicting a woman's rear end to attract the attention of the intended audience. In addition to the sexually stimulating image inserted by the advertisers there is also a humorous statement about the cost of motor vehicles. The coloring of the ad as a whole contributes to the overall tone that ad creators try to convey to the audience. Combining the above elements, the ad shows that even the middle class is able to live a luxurious lifestyle that includes Aston Martin cars, obtainable at a much lower price, even though they may not be in the newest condition. she is a woman shown seductively, with her legs exposed in a kitchen-like setting. Upon first viewing, the viewer would deduce that the overall color scheme of the advertisement shows a refined yet comfortable environment. The colors are neutral and not completely flashy to demonstrate that whoever buys their car will be a sophisticated and refined person. Additionally, incorporating your chosen colors with the setting of a kitchen, the goal… at the center of the card… helps satisfy those needs and desires. Whether [people influenced by advertising] like it or not, products play a role in society's intimacy issue.” The Aston Martin Company compares their luxury car to a desirable object to own, using the woman as the symbol of the car. By appealing to the sexual urges of the male audience, advertising is based on the knowledge that men will be more likely to purchase their product. Ngo 4The authors and creators of the advertisement crafted the product endorsement in such a clever way that the intended male audience would be attracted to purchasing and owning such a luxurious item. They play on the fact that heterosexual males who see their advertisement will be attracted by the image itself and tactically exploit the vulnerability of males to get them to buy their luxury vehicles.