Trust Issues Trust is an essential tool for a transaction to take place in both an online and offline environment. It is difficult to define the concept of trust because it is always situation specific. Trust is a complex concept that can be viewed in many different ways. it is a mental shortcut that consumers can use to reduce the uncertainty and complexity of transactions and relationships in electronic markets. Lack of trust is a major problem that leads consumers to avoid purchasing from Internet sellers. Earning the trust of customers is invaluable, and the expense of the technology needed to protect them is minimal compared to the benefits it brings and the overall costs of a business. . It is important for companies to learn how to manage consumer trust in e-commerce. Our aim is to establish consumer trust, linked to some factors that guided our empirical research. It includes the perception of online purchasing in e-commerce. So security and privacy factors are the main topic and main barriers of the trust issue. These two elements build the r...