What if you could put your entire life on display for all to see? In this decade, this is possible with the help of social media sites. If you want to upload photos, Instagram is available. If you want to write different statuses, Twitter is just a step away. If you want to do both while interacting with people from all over the world, Facebook is the right choice. With the advancement of technology and the need for people to show the world who they are, social media sites are becoming more and more popular. Some people may see this recent boom in social networking as an opportunity for people to self-brand and present themselves as someone they are not. As Joel Stein states in his article You Are Not my Friend, “until we can build some kind of social network where we can present our true, imperfect selves, I say we will reduce our online communities to just the parts that matter” ( par. 9). While Facebook can be seen as a place of “self-branding,” it is a place where someone can analyze someone else as a whole. This allows us to understand someone better and know who they really are. Using the method of ethos, pathos, and logos, rhetorically analyzing someone's Facebook profile is easy. With the use of the profile of one user, Jenna LoBello, this essay will show that Facebook can be used as more than simply a place to interact and "show off", but that it can be used for rhetorical analysis. For analysis rhetoric, we use Aristotle's ethos, pathos, and logos. Ethos is the credibility presented by the author or, in this case, the user of the account , Facebook achieves this. Pathos is the emotional appeal of the author. This could be presented in which films... middle of paper... it is evident that this is false someone else and find out who exactly they are. While people can post whatever they want others to see, this also applies off-screen. When people first meet, they only show the other person what they want them to see . Someone who uses Facebook more than someone who doesn't will have a better relationship with the public thanks to a stronger ethos, pathos and logo. Facebook is a site that allows us to analyze other people but also ourselves. By taking the time to rhetorically analyze your Facebook profile, you may later see yourself differently. It is important to know what energy you emit to others. If someone is interested in hiring you or getting to know you, having a profile that makes you seem immature and not credible could make them reject you.