The purpose of this article is to provide an overview of the country of South Africa. Through historical context and detailed explanation of the cultural aspects of the country, we will try to explain why South Africa is called the “Rainbow Nation” and why Apartheid was important. National and economic influences are intertwined with cultural values ​​and are a good example of how South Africa today is divided between its native, deep-rooted and espoused values, and those values ​​inherited from British and Dutch dictators. With a brief overview of traditional foods and drinks, this document also addresses the socio-political perspective of South Africa and its business practices. Finally, the article summarizes the advantages and disadvantages of the country in order to provide a broader picture of the current situation in South Africa and its possible future prospects. Keywords: South Africa, history, cultural aspects, Rainbow Nation, Apartheid, national influences, business influences, cultural values, natives, embedded values, espoused values, British, Dutch, dictators, tradition, food, drink, socio-political perspective, business practices, advantages, disadvantages, future prospects.South AfricaHistorical perspective of South African cultureThe history of Southern Africa as it is known today, began with the arrival of the Dutch East India Company (VOC), which established a station to supply its fleets traveling from their homeland (Holland) to the Asian colonies. Initially their intentions were not to stay there permanently, but seeing as the area was very rich in natural resources, they changed their minds. While they were running out of natural resources like water and food, they also managed to threaten the local population with the land... Rica's best hope lies in the growing success of the mining industry. Africa Food and Drink Report - Q1 2010. (2010). London: Business Monitor International. Retrieved from http://search.proquest.com.ezproxy.rit.edu/docview/189819279?accountid=108This article provides in-depth insight into the food and beverage markets in South Africa. With updated information on macroeconomic indicators and SWOT analysis of the food, beverage and mass grocery retail segment of the South Africa market, this article shares an in-depth analysis of sales history, future forecast, industry development and overview of food and drink markets in South Africa. It also provides detailed information on South Africa's competitive landscape and demographics. Trompenaars, A. (1994). Riding the waves of culture: Understanding diversity in global business. Burr Ridge, Ill.: Irwin Professional Pub.