This diversity will create a powerful word-of-mouth marketing campaign using social media to spread the word and television and advertising efforts online that offer Money Back Guarantee, free samples, and community website links. We will focus both on the “Bohemian Mix” of this geographic area which includes people from these ethnic backgrounds in families made up of a mix of different family members of different age groups, but under 55, many with pets, to who likes to try the “new coffee blend” or product. Their average income is over $56,000 per year and they are able to move upward. We also chose the "Young Digeratis", made up of richer and younger families, aged between 25 and 44. They like to stand out from others and accept only the highest quality of food and drinks. They drive the most expensive cars and spare no expense on their clothes and