Since its origins, media has always been distributed through networks. Although today's networks differ greatly from those of the past, the basic concept remains the same. There are many definitions of what a network is, and there are numerous types of networks. Media is connected and uses more than just one of these types of networks. With the use of today's large and complicated technology, more of these networks are being made accessible to media companies. This essay will examine what networks are, the essentially symbiotic relationship between them and the media, and analyze the effects of this relationship on the world at large. What is a network. Examples – biological, identity, governmental, electrical and finally MEDIA. Trying to define a network in a few sentences would be a fool's errand. A network could be seen simply as a grid of interconnected connections between multiple bodies. However, when this view is applied to real-world systems, they all begin to differ. There is nothing in the universe that is not part of a network. A network is the result of different parts or members that have similarities in some aspects of their identity. This similarity that they have in common, they will also have with other organisms that form a network between them. Most of these identity factors are different from those of most others. As a result, each factor will be in common with several other members of different networks. Each factor includes this organism in a multitude of networks. This means that nothing is in one and only one network, but is included in many. Another way of thinking about networks is that a network is a system composed of communicating bodies. This communication path...... half of the document ......yourself (and others): how YouTube and blogs have changed the rules of the campaign. HINCKLEY JOURNAL OF POLITICS, 75-85.Reed Jr., O. L. (2010). The psychological impact of television advertising and the need for FTC regulation. American Business Law Journal, 13 (2), 171-183.Resnik, A., & Bruce, S. L. (1997). An analysis of information content in television advertising. The Journal of Marketing, 41 (1), 50-53. Scherer, J., & Jackson, S. J. (2007). Sports advertising, cultural production and corporate nationalism at the global-local nexus: branding the New Zealand All Blacks. Sport in Society, volume 10, number 2 March 2007, pages 268 - 284, 10 (2), 268-284. Seaton, J. (1980). Politics and television. Economy and Society, 9(1).Terranova, T. (2004). Network dynamics. In T. Terranova, Network Culture: Politics for the Information Age (pp. 29-72). London: Pluto.