According to a company insider, McDonalds spends 963 million dollars on advertising. (Bhasin) It's all about money for advertising alone, plus the cost of other necessities. The target market for McDonald's is simple The target market is simple, for everyone. This is a key part of their success. Nobody has a reason not to go. Cheap food on the go is for everyone at any time, who wouldn't go there? McDonald's itself states this on its website: "McDonald's aims to provide a friendly and fun environment for everyone to enjoy. We try to appeal to a wide range of people, from families who love our Happy Meal, to workers who grab breakfast on the table." -go or eat there to enjoy our freshly ground coffee and free WiFi" (Who) McDonalds can now appeal to all audiences and have a better chance of getting customers to come back. With a large target audience, it makes sales much more easy The use of television, radio, billboards and the Internet has attracted the voice of McDonald's around the world. McDonald's uses advertising to attract a larger target audience to restaurants both by car and quickly to the shop 20 minutes. Then the consumer will return because it was tasty and eaten with him