The computer has brought an astonishing revolution in the life of today's world. Its use, it now seems, has become a necessity and has created indispensability for itself. The Internet has transformed life and information technology. It is a melting pot of many technologies that provides multimedia information services at low cost and with great speed. The trend coming up now on the Internet is online shopping. It is a process where you can buy or sell items online via the Internet. It has many benefits, but it's not always the best way to shop. Online shopping can be a simple alternative to leaving home and going to a specific store. It allows the elderly and disabled to purchase the products and services they need. It also reduces a lot of hassle and energy related to going to the store, but it can also lead to an expensive purchase due to shipping and handling costs. “Constant connectivity, contextual relevance and a multi-screen world are changing both online and offline shopping” (Ramaswamy, 1). E bay and Amazon are the two most renowned and trusted websites for online shopping. Conventional shopping in a brick and mortar building involves leaving the house to elbow through traffic, crowds and long lines. It eliminates the stress of having to wait in huge lines and dealing with incompetent cashiers. Its ability to allow users to compare items across different online stores is incredibly simple and effective. Those resellers who use the tools of the network have the opportunity to stand out in today's market. Smart retailers need to be there when inspiration strikes consumers and they start looking for their purchases online. According to Sridhar Ramaswamy, this also allows retailers to produce... paper medium...article/10.1023/A:1016323815802>"Online shopping". (nd): n. page Rpt. in the Economic Times. By Raghuram Rajan. Np: Raghuram Rajan, 2006. Print.Perry, Eva. "The importance of using secure servers when shopping online." Happy Living Magazine 2009: 1. Web. 28 April 2014. Ramaswamy, Sridhar. “Shopping Then and Now: Five Ways Retail Has Changed and How Businesses Can Adapt.” Google Think Insights. Google, June 2013. Web. 28 April 2014. .Thau, Barbara. “New study reveals why consumers actually shop online (surprise: it's not about low prices).” Forbes August 10, 2013: 1. Web. April 28. 2014. .