To succeed in today's connected planet, we must build a community around our brand and services. Over the past decade, social media following has become the primary form of business insight, used to recognize, anticipate and react to customer behaviors. Paying attention to what DC FightsAIDS customers, rivals, reviewers and followers say about DC FightsAIDS is essential to achieving amazing results from our social media campaign. Social media has countless tools out there, offering many opportunities to analyze, measure and showcase business engagements and results. Analysis of existing media has shown that DC FightsAIDS is doing well with the buzz, but it's time to have new sources of media that will allow us to get the resources we need, while building a sizable money supply against sudden events or obstacles on the road. It's important to know our audience and narrow it down into categories so we can better understand how to effectively reach each person. We know our audience and what they are looking for in being educated and informed about HIV/AIDS and other sexually transmitted diseases. Every day we strategize to keep our customers coming back and develop creative ways to acquire new ones. First we understood how to leverage the relationship with our customers and their vast network of friends. We have also chosen to differentiate ourselves from our competitors by focusing on testing young people and connecting those who need treatment. We always make sure we are visible and available to satisfy the customer's wishes and needs. By targeting young people, it helps to gain more interest because young people share almost everything with others through conversations, blogs, social media... middle of paper... they are not noticed by everyone. So we at DC FightAIDS use social media and external media networks such as magazines, newspapers, television news and local radio stations to use as marketing campaigns for our products and services. Facebook, LinkedIn, Twitter, Pinterest, Google+, Tumblr and Instagram, as well as other social sites, are great ways to campaign and drive traffic to the DC FightAIDS brand and products. It provides the company with a myriad of options that will allow DC FightAIDS to create a compelling idea in a variation of media styles to build our audience so we can become more diverse. The great thing about social media is the new social media sites. New social media sites are continually being created giving Living Social more publicity every day so we can expand our services and help increase sales and create new business for years to come.