Laptops and Milk: These are the young urban singles or couples who are on the move towards a bigger and better life. They are hard workers and critical thinkers, always thinking outside the box. They always have their smartphone in hand and always know the latest news in the technological field. Demographics: · Urbanity: affluent populations in metropolitan areas of over 2.5 million people · Income: medium/high · Age range: 38.1 · Middle class · Education level: Bachelor's/Master's degree  Occupation: professional/ managerial  Multi-unit rentals  Ethnic diversity: White Psychographics and Behaviorism: Laptops and lattes spend the day in Starbucks and Barnes and Nobles browsing the latest tech websites and enjoying a meal from the local sandwich shop. They bank online and shop online. Their favorite retail stores are: Banana Republic, Gap, and J.Crew. They listen to public radio and appreciate local artists. They rent cars from Budget.Current Agency of Record Analysis:Goodby Silverstein & PartnersLocation:720 California StreetSan Francisco, California 94108United StatesSpecialization:Goodby Silverstein & Partners specializes in television commercials for major companies ranging from Doritos to the National Basketball Association.Current Revenue:$105 MillionTop 10 customers:1. Golden Gate Parks Conservation2. Chevrolet3. Adobe4. Google5. Sprint6. Dickies7. Logitech8. Yahoo9. Doritos10. Hyundai Mission Statement: Goodbye, Silverstein & Partners is a full-service advertising agency. Their mission is to change minds through creating moving, fun, beautiful and respectful experiences. Their specialties include: full-service advertising, integrated branding, media strategy, S...... middle of paper ......me more fabulous. We chose to advertise in Parents magazine because it is aimed at parents of all ages and helps them understand the challenges most parents face. This magazine has a thoughtful and reputable reputation, which helps consumers associate the ads in it with the magazine's reputation. With Netflix's "kid friendly" section, it's a great ad to place in this family magazine. Estimated Cost: According to Marketers Guide to Media, the rates for these magazines are as follows: • Parents: $167,800 • Cosmopolitan: $222,400 • People: $324,400 In most cases, magazines offer a discount rate for willing agencies to purchase more advertising inserts within a certain period of time. With our color ads, your page rate will be 25-60% higher than if we had advertised in black and white.